Legislation
Laws
The Law of the Republic of Armenia on Advertising
Chapter I. General provisions
Article 1. The spheres and the aims of applying this law
1. This Law defines the legal basis of creating and disseminating advertisements on the territory of the Republic of Armenia and aims at:
?) providing necessary conditions for the creation and dissemination of advertisements corresponding to the interests of the public, advertisement consumers, advertisers, commercial producers, commercial transmitters;
b) preventing spread of unreliable information through advertising that may cause damage to legal and physical entities, to their honor, dignity, business reputation and the interests of citizens;
c) preventing misleadership of legal and physical entities through advertising, if it concerns the quality, the nature, the ways and the place of manufacturing, distinctive features of consumers, the conditions of realization and other indications of merchandise, works, services (hereinafter - merchandise), as well as the rights of an advertiser;
d) preventing the dissemination of advertisements, containing disrespectful comparisons with other pieces of merchandise, as well as with the rights and the status of legal and physical entities;
e) preventing the dissemination of advertisements, infringing upon public values and conventional norms of morality.
2. This Law is valid on the whole territory of the Republic of Armenia, regardless of the citizenship and the venue of residence of the participants of the created relations.
3. This Law applies also to the legal and physical entities of the Republic of Armenia, that carried out certain activities outside the Republic of Armenia by means of advertising, and through those activities contributed to the restriction of business competition, misled the legal and physical entities, functioning in the territory of the Republic of Armenia, or led to other negative consequences in merchandise market of the Republic of Armenia.
4. This Law doesn't regulate the relations, connected with political advertising.
5. This Law doesn't apply to the announcements of physical entities, not connected with the implementation of business activities.
Article 2. General conceptions used by the law
The following general conceptions are used in this Law:
Advertising – spread of information in an indefinite circle of persons, through various mass media, on legal and physical entities, merchandise, ideas and projects, intended to form and maintain interest in those physical and legal entities, merchandise and projects.
Unscrupulous advertising – advertising, upon the production and dissemination of which, prohibitions and restrictions, established by the functioning legislation, were circumvented;
Obviously false advertising – a form of unscrupulous advertising, through which the advertiser, the producer or the transmitter of advertisements intentionally mislead advertisement consumers.
Counteradvertising – a form of advertising, implemented for the purpose of eliminating the consumer's erroneous ideas caused by unscrupulous advertising, by means of refuting the unscrupulous advertising and reestablishing the real facts.
Advertiser – a legal or physical entity, giving advertising information for the purpose of producing, allocating and disseminating the advertisement.
Advertisement producer (commercial producer) – a legal or physical entity, directly performing services of advertisement production, guided by the Law of the Republic of Armenia «On enterprises and business activities» in the course of its functioning;
Advertisement transmitter (commercial transmitter) – legal or physical person, allocating and distributing advertisements by means of providing with corresponding equipment;
Advertisement consumer – legal or physical person, to whom the advertisement is conveyed, and who's subjected to corresponding influence of advertising.
Article 3. Legislation on advertising
In the Republic of Armenia, legislation on advertising includes this Law, other legislative acts of the Republic of Armenia and corresponding international and intergovernmental contracts signed by it.
If the norms, established by the international contract ratified by the Republic of Armenia, are different from those stipulated in this Law, the norms of the international contract should be applied.
Article 4. Copyright of advertising
An advertisement may completely or partially be an object of copyright, protected by the legislation of the Republic of Armenia.
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